It doesn’t take long if you research online to come across claims that traditional marketing is dead. You’ll come across dozens of solutions offering to automate your marketing – as if consumers today don’t already overly perceive themselves as being just another number to corporations. You’ll also come across bold new claims of new marketing approaches you must do.
Don’t believe the hype – at least not totally. While some platforms and new forms of marketing certainly have merit, traditional marketing is still as vital as ever. What has changed is how marketing achieves and requires credibility. Business today is conducted in a way that one can be scrutinized more easily – and on a more massive scale – than ever before. In addition, there are more and more companies clamoring for the minds of consumers you want. It’s easier than ever to get ignored. This is why credibility is now crucial. You cannot advertise, email or automate your marketing to success.
Emissary delivers a rare approach to ensuring marketing can leverage strong positioning and credibility established with PR. So, while newsletters still get read and data sheets still serve a great purpose, these items and many others must be properly tied to PR to ensure their value is rooted in credibility.
Emissary’s irreplaceable approach to marketing ensures your marketing efforts don’t always fall on deaf ears because PR helps ensure we have their ear beforehand.