Technology Marketing Services

Our PResence Affirmed™ process is designed to ensure optimum results for technology companies that understand the dynamic relationship between tech PR and tech marketing. It combines key steps necessary to reinforce a market position and brand faith established with tech PR, to drive sales:

1. Ensure consistency with PR messaging
2. Create collateral (website, brochures, data sheets, etc.)
3. Proliferate collateral (sales, online, events, etc.)
4. Proliferate the brand (events, ads, online, etc.)
5. Reinforce brand faith, protect and grow your market position
6. Adapt to marketing changes and challenges

We can implement our PResence Affirmed marketing process to build upon our tech PR efforts. Or, if you are handling tech marketing internally or with another firm, we can ensure tech marketing is in sync with our tech PR efforts. It’s important that technology marketing efforts ride the success coattail of technology PR. The end result is a consistent, clear, compelling and proven market position that helps grow your company’s brand faith and revenues.

Tech Marketing – and the PResence Affirmed process – is cyclical, requiring evaluation and tactical modifications at certain stages to adapt to market changes and challenges.

Whether you need full tech marketing help or want to ensure technology marketing is complemented by technology PR, Emissary Communications is your ideal partner, from the start – as a start up with seed funding on up to publicly-traded companies.