Masterful Communications™

Technology PR, technology marketing and social media efforts require a perfect balance of technical and business messaging. This is vital to maximizing market positioning and building your brand’s awareness and faith. It is necessary to communicate with all potential target audiences / decision makers in a manner that speaks to technical and business-oriented mindsets. Getting this messaging perfectly balanced – to address technical and business needs – is a cornerstone of our service.

Tech Public Relations

Public relations (PR) is the start of it all. This is what Emissary uses to start or grow your revolution…

Our technology PR efforts will set the stage, educating the market about your company and its products / services to establish a presence and claim a market position. Then, we work to build brand faith.  Technology companies must establish a market position combined with faith in their brand or risk having the competition establish a position and the correlating faith for them.

It’s no secret the power of PR stems from its unique approach to establish a company’s market position via third party validation – this carries the market credibility no other marketing function can attain. We make this happen for you so we can leverage PR not just for building brand awareness but also, brand faith.

Our PResence Proven™ process is designed to ensure a proven market position for our technology clients. Read more.

Tech Marketing

Marketing without PR success is marketing that is not maximized. We ensure your marketing is maximized by giving you the ability to leverage successes of PR. PR provides the market credibility necessary to make marketing more effective so you can use it to reinforce brand awareness and faith.

Whether your doing an advertisement, a direct mail campaign, updating your collateral or some other marketing function, you’ll want to be able to leverage PR wins to maximize marketing.  Done this way, marketing can be better used to reinforce company messaging, branding and brand faith.

Our PResence Affirmed™ marketing process is designed to ensure it leverages the successes of our PR. With it, marketing results are maximized and lead to easier sales opportunities and market growth. Read more.

Social Media

Emissary Communications provides a robust mix of PR and marketing strategic and tactical elements that can then be leveraged for successful social media efforts.  When you start that blog, Twitter account, etc., you’re social media initiatives will carry more credibility and awareness because they’ve been properly supported by tech PR and marketing efforts.

Social media can then be used not just to promote company campaigns but also to build brand faith. Read more.