Managing all Marcom and PR to Propel Efforts Forward

This company was looking to streamline its marketing and PR processes to propel activities forward. It had just acquired a company (previous Emissary client) and was seeking to establish the acquisition as a new division. It needed to implement marketing and PR efforts at all stages for the division.

Recognizing it needed someone to bridge communications efforts between marketing and technology teams, the company turned to Emissary to manage marketing and PR so efforts would lead to results as good as Emissary had produced prior to the acquisition.

On-Going Efforts

Continual PR and marketing management were crucial to this company. Two other PR firms were in use, with Emissary managing all efforts (typical role that an internal marketing manager would have with external PR agencies) to bridge the needs of marketing and technology teams. For marcom work, Emissary managed a series of third party vendors – web design firm; graphics designers; trade shows; etc. Emissary wrote or rewrote content for dozens of documents: product data sheets; white papers; contributed articles: speaker abstracts; website; presentations; webinars; etc.

The results were impressive. In just one year, Emissary managed the completion of several elements moving PR and marketing progress along nicely. As a result, the company maintained a consistent market presence in all aspects – from PR and marketing collateral to events and ad campaigns.

Results

Emissary was quickly able to bridge communications efforts between marketing and technology teams for immediate and long-term results. Results were outstanding.

Emissary managed 16 trade shows, from sponsorships to paperwork for exhibiting; booth design and selections, etc. The company’s division secured several product awards, speaking positions and contributed articles.

The elements done just in the first year included four contributed articles; 5 ad campaigns; 5 application product briefs; 3 case studies; a Flash animation overview of the division and flagship product; 4 product briefs / data sheets; 3 sponsored webinars and 4 white papers, routine website updates and much more.

View a partial list of clients we’ve worked with